At Liamoré, we use artificial intelligence in a targeted and responsible manner. It particularly supports us in content creation and the creative presentation of our jewelry.

The responsibility for our published content remains with us. For us, AI is a tool, not a substitute for human control and responsibility.

How does AI support us?

AI can be used in various areas of our content creation, such as:

• creating and revising texts,
• product descriptions and FAQ content,
• search engine optimization,
• social media content,
• lifestyle depictions of our jewelry,
• product and promotional videos.

Our content is checked before publication and adjusted if necessary. Especially for product information, we ensure that the actual properties of our products are accurately represented.

Human Responsibility

We do not adopt AI-generated content unchecked.

We particularly check whether content matches our products, our brand, and our actual product features. We decide ourselves which content is published, modified, or discarded.

The editorial and content responsibility for the content published by Liamoré lies with a natural person.

AI-generated images and videos – with labeling

Our product representations are based, among other things, on real studio photographs of our jewelry.

Additionally, for selected lifestyle representations, social media content, and advertising materials, we use AI-generated models, environments, or other visual elements. Short videos can also be partially or fully created with the help of AI.

We label AI-generated or substantially AI-edited image and video content accordingly.

For this, a visible notice such as “AI-generated” or “KI-generiert” can be used.

The labeling is intended to make it transparent to you when a depicted person, environment, or scene is not based on a classic shot from a real photoshoot.

The jewelry depicted corresponds to our actually offered products. AI-generated lifestyle representations do not guarantee that the product was photographed in exactly the same situation or on a real person.

Real products, creative presentation

Our jewelry pieces are real products and are actually offered by us.

AI can help us present these products in different creative situations and lifestyle scenarios. For example, models or environments can be artificially generated.

We ensure that such representations do not mislead about the actual properties of our products.

Binding information on material, size, color, design, and other product properties can be found on the respective product page.

What happens to your data?

We do not transmit customer data to AI systems for the creation of AI content.

In particular, we do not use personal customer data such as names, email addresses, delivery addresses, or individual order information for the creation of our AI-generated content.

Further information on the processing of personal data can be found in our Privacy Policy.

No automated profiling or decisions about customers

We do not use our AI applications to make automated decisions about individual customers.

In particular, prices, individual customer decisions, or access to our shop are not determined by an AI used by us.

Our product prices are set by us ourselves.

Our approach to the EU AI Act

In our use of AI, we take into account the applicable requirements of the EU AI Act (Regulation (EU) 2024/1689).

The transparency requirements of Art. 50 AI Act apply since August 2, 2026. They provide, among other things, special transparency requirements for certain AI-generated or AI-manipulated content.

Liamoré also pursues a voluntarily transparent approach and labels AI-generated or substantially AI-edited image and video content regardless of whether a legal labeling obligation exists in the individual case.

With this, we want to enable you to get the clearest possible assessment of how our content was created.

Questions?

If you have questions about our handling of artificial intelligence or the labeling of our content, please feel free to contact us.

Liamoré Jewelry
Owner: Luca Ohl
Germany
support@liamore-jewelry.com

Status: 20.08.2026